Shelfari, The Social Network For Book Lovers, Acquired By Amazon

Mashable Says Shelfari has been acquired by Amazon; probably not because it has a huge community, but because Amazon needed a book-oriented social network and acquiring Shelfari was the easiest, fastest, or least cash intensive way to do it.

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gobbling up the industry

what do you think LISNews would be like if Amazon bought us? They'd probably take away my job... and I hate to think what would happen to our free-spirited commentators.

Weren't they already the primary investor

I seem to remember Amazon's been pumping money into Shelfari for around a year now. How does this change things?

It would be interesting if they're doing this in an attempt to push out the original developers by throwing money at them. Then this might be a playground for Amazon to test out new ideas.

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