Serendipity and Samples Can Save Barnes & Noble
Online discovery -- including everything from Twitter recommendations to authors’ Pinterest boards to Amazon pages -- is growing, but it hasn’t kept up with online sales. People still seem more likely to buy books if they’ve had a chance to flip through physical copies. “Something is seriously missing with online retail discovery. It’s not working,” Peter Hildick-Smith, the founder and CEO of Codex told the Digital Book World Conference and Expo in January.