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Five years ago, printing your own book was stigmatized and was seen as a mark of failure.
"But now," says Dana Beth Weinberg, a sociologist at Queens College who is studying the industry, "the self-published authors walk into the room, and they say, oh, well, 'I made a quarter million dollars last year, or $100,000, or made $10,000.' And it is still more than what some of these authors are making with their very prestigious contracts."
Weinberg says there is still a strong financial case to be made for publishing books the old-fashioned way, but there are now many well-known independent authors who have made a fortune self-publishing online.