Same book but not: Publishers offer titles in adult, kid versions

Interesting...
When HarperCollins publishes the memoir of a Rutgers University football player who was paralyzed in a fourth-quarter tackle, it's doing so with two different titles targeting two different audiences.

"Believe" by Eric LeGrand is being simultaneously published this week with twin titles -- one for adults with the subhead "My Faith and the Tackle That Changed My Life," and another for middle-grade readers, subtitled "The Victorious Story of Eric LeGrand."

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