Rory Sutherland: Sweat the small stuff (TED Talk)
Rory Sutherland: Sweat the small stuff
It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
See presentation here: http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff.html