In a comment to a previous post this comment was made - How is Netflix "clearly" pushing people toward streaming?
Seems pretty clear now: Netflix Spins DVD Service Into Separate Business
Netflix CEO Reed Hastings has announced that Netflix is splitting into two businesses. It's an admission that Netflix just could not integrate its DVD service and its streaming service. The DVD business will now be called Qwikster. It will offer DVDs and video games. The streaming service will still be called Netflix.