Putting a Bar Code on Places, Not Just Products


If you walk past the gift shop of the Museum of Modern Art in New York, or Meltdown Comics in Los Angeles, or Cheeseburger Baby in Miami, the chances are that you will see a sticker in the window that has a Google Maps logo and a one-inch-square with a series of pixelated black-and-white cubes called a QR Code.

In the coming weeks, Google plans to send out 100,000 of these stickers, each with their own QR code, to a new demographic of businesses Google is calling “Favorite Places”. These favorites are based on search results from users interacting with local business listings on Google Maps.

Full story here.


I don't think we generate enough web traffic to get a sticker but I'm not going to stick it on a window if we do get one.

>I don't think we generate enough web traffic to get a sticker but I'm not going to stick it on a window if we do get one.

Inbred Luddites such as yourself are not the target market for this technology. I don't know why you bother to comment.

Why would librarians want to know about this technology?

Mobile phones with the ability to read these type of codes are going to become ubiquitous. The bar codes allow you to connect additional information to the physical world. Librarians, who are supposedly, in the information business may want to do this.

The QR code technology is more than just something to be used with Google Maps.

The article gives an example: In Japan, for example, you can find the codes on food wrappers in grocery stores, helping customers get more information about calories or possible recipe ideas.

A smart librarian would read this article and imagine the possibilities and be wiser for knowing about a new technology. A stupid librarian would post the comment you did.

Why must you call someone "stupid" simply because he/she does not agree with you?

Because the comment was stupid. They clearly don't read the article and then make a stupid point. Hence, stupid.

Because only an asshole would post the type of comment you did.

Comment must have been very close to home for you to be so touchy about it.

I find this technology very interesting. I have an application on my Palm phone that reads these codes. It is nice to not have to type in a long URL. All I do is focus the camera on the code and up pops a message asking me if I want to jump to the provided URL.

My university has conducted research into this technology. See: http://blog.case.edu/case-news/2008/01/29/2dcodes

The problem is the U.S. phones and networks are not up to par with our Asian counterparts. In other countries this and other phone technologies have been used heavily for a while. The U.S. is always several years behind on phone and phone applications.

Brian C. Gray

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