The purpose of a book cover

July 2, 2009 - 7:54am — Blake

from Seth's Blog by Seth Godin: Is the purpose of the cover to sell books, to accurately describe what's in the book, or to tee up the reader so the book has maximum impact?
The third.
It's the third because if the book has maximum impact, then word of mouth is created, and word of mouth is what sells your product, not the cover.