Publishers' Dilemma: Judge A Book By Its Data Or Trust The Editor's Gut?
Submitted by Blake on August 4, 2016 - 9:47am
"Data is better than your gut — yes, I have said that," says Dominique Raccah, publisher and CEO of Sourcebooks, a company that's been described as "data driven" — a description she does not dispute. She says sales data has been available for a while but now she has access to a different kind of information.From Publishers' Dilemma: Judge A Book By Its Data Or Trust The Editor's Gut? : All Tech Considered : NPR