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Although journal list prices have been rising faster than inflation, the prices that campus libraries actually pay to buy journals are generally hidden by the non-disclosure agreements that they sign. And the true costs that publishers incur to produce their journals are not widely known.
The past few years have seen a change, however. The number of open-access journals has risen steadily, in part because of funders' views that papers based on publicly funded research should be free for anyone to read.