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Left-wing pressure group Color of Change has had a boycott campaign running against right-wing talk personality Glenn Beck. So far it is claimed that multiple advertisers have yanked their ads from Beck's television on Fox News Channel although reportedly no ads have been pulled from the syndicated radio show, the magazine Fusion, or the website. While Beck's ratings remain high, the prices for ads are likely becoming depressed.
Already seen on LISNews today was a link to a blog post concerning an ad by legal materials publisher West. In that ad, West stated that if you know your librarian on a first name basis you are spending too much time at your library. Between that ad campaign and the situation at Fox News Channel, a golden opportunity exists.
What would it take for the American Library Association to break from past ad campaigns to do something new? What would it take to get the President of the ALA in a 30 second television ad to make a quick statement? Such an ad script could simply state:
“Hello Glenn Beck viewers. Color of Change is running an advertising boycott against Glenn over his release of what they term racist disinformation. In today's stormy seas of competing viewpoints, libraries remain your safe harbor for finding truth. I'm Jim Rettig, president of the American Library Association, reminding you that libraries still serve you since time immemorial.”
A bad thing is that the name of the ALA President did not come to mind immediately for me. The latest incarnation of the ALA website makes it quite the safari to actually determine who the President is. Getting actual face time in a commercial break of a national cable show with high ratings would presumably have some benefit. Having President Rettig say that in a library setting at the University of Richmond where he is University Librarian would personalize the point nicely. This would not have to be a complicated affair to produce and should not be any flashier than your average used car lot ad on local television.
As a way to reach the great unwashed, this might actually have more effect than yanking all advertisers. Recently the boycott effort has started to backfire on Color of Change as some of the companies in the boycott have decided to not only pull their ads on Beck's program but to pull their ads off any political program regardless of whether it leans left or right. This may be the time for independent ALA action that could lead to positive results for libraries especially when publishers undercut the status of law libraries through ads by those same publishers.
If anybody in the ALA sees this and wants to run with it, you have my blessing.