The Net Is All About Interactivity
Reid Goldsborough ponders the question of companies using their web presence as a low cost method of advertising instead of being interactive and responding to user needs.
Goldsborough states: "The Net is all about interactivity, the sharing of information as well as opinions, experiences, and fellowship. It's the fruition of one of the core and noblest of American ideals, the free and open marketplace of ideas." Read more.