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Steve Fesenmaier writes "Dena Lanier hands out amNew York, a free condensed daily newspaper that made its debut on Friday. New York is the latest market where publishers are trying out a product that is intended to attract readers aged 21 to 34.
They say target audience is readers aged 21 to 34 - a generation that spends far less time reading newspapers than its parents do.
The challenge of reaching that elusive group was evident in the effort Mr. Johnson was making: he had to meet the gaze of perhaps 20 passers-by before he successfully pressed the paper into the hands of one of them, and many of those hands appeared far older than his employer might have liked.