LISNews: Librarian News

You can stop Doubleclick\'s ability to track you, on and off line, HERE .

If you don\'t opt out, Doubleclick\'s ads have the ability to track you over multiple sites, and match that up with their database.

DoubleClick\'s new privacy policy states that the company plans to use this information to
build a database profiling consumers. The database will include consumers\' names;
addresses; retail, catalog and online purchase histories; and demographic data, according
to the policy.
News.com has a few stories on this ongoing issue HERE