Google calls in the 'language police'
BBC News Online reports the popularity of the name Google, is becoming troublesome for the company.
Google's problem is one of the paradoxes of having a runaway successful brand. The bigger it gets, the more it becomes part of everyday English language and less a brand in its own right.
But the current obsession on building brand status has ushered in a new phase in language. So much so, that experts now fear trade mark lawyers are trying to police the otherwise natural evolution of the English diction.