Expert: Read to kids, it pays

Topic: has This One on Jim Trelease, the nationally known literacy advocate.
He says the most important thing you can do for a child, aside from a hug, is "Read aloud to him, from crib through adolescence." Despite overwhelming evidence that reading aloud to youngsters is enormously beneficial, Trelease says, only 39 percent of parents with children younger than 3 read to them daily. Why?

"There's not enough pain involved," the author said in a recent interview from his home in Springfield, Mass. "Many parents subscribe to the Vince Lombardi approach to learning -- no pain, no gain; the medicine can't do any good unless it hurts going down. It's so much fun, reading to your children, that you don't think it's doing any good."