Microsoft, Firms Embrace E-Books
Internet News has this article on Microsoft and their latest e-book activities.
\"So much for dog-eared pages and watermarks. Microsoft Corp. Tuesday teamed with Simon & Schuster and Barnes & Noble.com to test the offering of electronic books on pocket PCs.\"
\"In its latest play in e-books since opening an electronic book superstore with Barnes & Noble.com (NASDAQ:BNBN) last January, Microsoft has arranged for 15 Star Trek titles, based on the television series, to be downloaded from Barnes & Noble.com for users of the Microsoft Reader application on the pocket PC.
\"Microsoft launched its Reader program last August. The tool incorporates Microsoft\'s ClearType technology, which makes it easier to view small text.
Carrie johnson, an analyst with Forrester Research, said that Microsoft\'s idea to put e-books on pocket PCs is a good one, and is also a sign that the software giant is quite ahead of its time.
\"By using Star Trek titles, Microsoft has shown that it clearly understands its market,\" Johnson said. \"Someone who uses the pocket PC might be more likely to read horror or science fiction, so the choice of Star Trek and Stephen King\'s book is a good one.\"
Johnson also said that getting consumers to purchase pocket PCs and to use e-books is a tough value proposition right now, but one that will gather speed in the next five to 10 years.\"