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Jen Young noticed This One over on Alternet about Daniel Brandt, they guy who runs google-watch.org.
Brandt believes that the search engine is unfair, and it doesn't -- as many people think -- return the best search results. He says Google's PageRank algorithm, the celebrated system by which Google orders search results, is not, as Google says, "uniquely democratic" -- it's "uniquely tyrannical." PageRank is the "opposite of affirmative action," he has written, meaning that the system discriminates against new Web sites and favors established sites.