A California woman filed suit yesterday against DoubleClick,
accusing the Web advertising firm of unlawfully obtaining
consumers\' private information. News.com has a
Story about the
first lawsuit over privacy concerns with ad tracking
software on the net.
DoubleClick\'s new privacy
that the company plans to use this information to build a
profiling consumers. The database will include consumers\'
retail, catalog and online purchase histories; and
according to t\"
While Net users aren\'t informed or aware that they are
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