DoubleClick has more on you than you think.

Submitted by Blake on Fri, 01/28/2000 - 11:32

A California woman filed suit yesterday against DoubleClick,
accusing the Web advertising firm of unlawfully obtaining
and selling
consumers\' private information. News.com has a
Story about the
first lawsuit over privacy concerns with ad tracking
software on the net.\"
DoubleClick\'s new privacy
policy
states
that the company plans to use this information to build a
database
profiling consumers. The database will include consumers\'
names; addresses;
retail, catalog and online purchase histories; and
demographic data,
according to t\"
While Net users aren\'t informed or aware that they are
receiving a
DoubleClick cookie unless their browser is configured to
alert them, they
can disable the cookies at DoubleClick\'s Web sit