DoubleClick has more on you than you think.

A California woman filed suit yesterday against DoubleClick,
accusing the Web advertising firm of unlawfully obtaining
and selling
consumers\' private information. has a
Story about the
first lawsuit over privacy concerns with ad tracking
software on the net.

DoubleClick\'s new privacy
that the company plans to use this information to build a
profiling consumers. The database will include consumers\'
names; addresses;
retail, catalog and online purchase histories; and
demographic data,
according to t\"

While Net users aren\'t informed or aware that they are
receiving a
DoubleClick cookie unless their browser is configured to
alert them, they
can disable the cookies at DoubleClick\'s Web sit

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