\"The Chicago-based group, a consortium of 3,000 university professors who consult on high-tech startups, found in a nationwide phone survey that the Net has replaced television and newspapers as the top source of key information for young adults, 67% of whom are already online.
In the survey of 1,014 households, nearly 70% of Americans aged 14 to 24 live in households that use the Net to gather important information, compared to a nationwide average of just 46%.\"
Among those young Net users, 59% say that their household currently receives \"more useful information\" from the Internet than from papers, and 53% say they received more from the Net than from television.
\"The huge conversion of Generation X from newspaper and television consumption to Internet usage helps explain the urgency of huge media deals such as the recent AOL/Time Warner merger,\" commented Russ Rosenzweig, CEO of the Round Table Group. \"Traditional media have a right to feel fearful of these rapidly changing demographics,\" he added. And they do.
For years, whenever a dozen or more newspaper executives get together, a panel is almost invariably assembled on how the press could change in the 21st century. But for all of the discussions, change has been slow in coming.
\"The changeover is happening much more rapidly than anyone predicted,\" said Rosenzweig.
The survey didn\'t explore exactly where on the Net people are getting their news. Much of it might be, in fact, from traditional news organizations who have gone online: The Washington Post, ABC News, CNN, MSNBC, The New York Times and USA TODAY, all of which number among the most heavily trafficked news sites online. Still, the findings have enormous implications for conventional journalism, suggesting that the flight from traditional media by younger information-seekers is almost complete.