How an industry of ‘Amazon entrepreneurs’ pulled off the Internet’s craftiest catfishing scheme

Submitted by Blake on Fri, 10/23/2015 - 08:08

“I feel like exposing this scam might even hurt my own sales,” he said.

Experts are more optimistic: Jane Friedman, a professor of digital publishing at the University of Virginia, describes catfish as an ongoing but “not that significant” threat. (“It increases the noise for everyone, sure,” she wrote by e-mail, “but for any author building a long-term career, it’s not hard to distinguish yourself from low-quality opportunists.”) Amazon, meanwhile, promises that it is weeding out deceptive accounts and their products.

From How an industry of ‘Amazon entrepreneurs’ pulled off the Internet’s craftiest catfishing scheme - The Washington Post