steven bell writes \"The New York Times of April 8 features the story, \"Google\'s Toughest Search Is for a Business Model\" in the Technology Section. While we most often want to learn as much as possible about Google\'s search features and next innovation, this article presents a different and interesting perspective on what it will take for Google to establish longer-term sustainability in the marketplace. You may love the search results, but for Google the more pressing question, as the article puts it, appears to be, \"whether Google has the scale to capture a viable share of the search advertising market. In other words, can Google create a business model even remotely as good as its technology?\"
You can find the article at