University Presses See Jump in Demand
From Publishers Weekly:
Costco is hardly the most likely account for Yale University Press. But since September 11, that\'s exactly what the discounter has become, ordering the house\'s Taliban by Ahmed Rashid in numbers that have helped send the book as high as number two on the New York Times paperback bestseller list.
After a decade of trying to move into the trade, university presses now find the trade moving to them. Authors like Princeton\'s Bruce Lawrence (Shattering the Myth) have made nearly 80 media appearances since the terrorist attacks, while Rutgers UP director Marlie Wasserman found packs of editors at Frankfurt clamoring for her attention.
\"Sometimes we labor in the vineyards producing books with good information while everyone else is doing celebrity bios. It\'s a real morale boost to know that people are still interested in what we do,\" said Wasserman.
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