Microsoft is slowing turning into a mutual fund, buying large stakes in companies that are in the internet industry. The newest buy is RealNames, a company that allows people to use keywords, instead of URLs to navigate the web. CNet has the story Here.
Nico Popp said the company wants \"to eliminate the URL from the user experience.\"
Does this sound like too much control?
This does not Simplify the net, this gives the wrong people control over what you see. Beginners will have no idea that other sites exsist, the net will become limited to a few sites that have bought into the \"keywords\".
\"In a previous interview, RealNames chief technology officer Nico Popp said the company wants \"to eliminate the URL from the user experience.\" Using keywords, a Web surfer can type \"Ford Explorer\" in place of \"http://www.fordvehicles.com/vehiclehome.asp\" to visit Ford Motor\'s online showroom, for example.
Taking a page from America Online\'s popular \"keyword\" system, Microsoft wants to make surfing the Web as easy as typing a single word.
As expected, the software giant announced it will take a 20 percent stake in software maker RealNames and will push for new standards to simplify Web navigation.\"