King a trendsetter

Wired has cool story on Stephen King and his new E-Book. They call it \"a move suggesting that e-books are penetrating the mainstream market\". Read the full Here.

\"I\'m curious to see what sort of response there is and whether or not this is the future,\" King said in a statement. \"This has brought huge visibility to the whole category,\" said SoftBook spokesman Tom Morrow. \"The announcement has been a lightning rod in the marketplace.\"

\"This brings a whole new level of attention to a fledgling industry that hasn\'t been there before,\" agreed Adam Rothberg, a spokesman for Simon & Schuster. \"This brings a whole new hope that [e-books] will move from the realm of novelty into the mainstream.\"

King\'s book, Riding the Bullet, will be available in electronic format on 14 March for download on e-book devices, Palm PDAs, or on a PC. Barnes & Noble will offer free downloads on the day of the release on its B&N Web site.

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