I don't normally point to LJ (not because I don't read/like it, but because you should already be reading it, and I normally try to point at things you would never read elsewhere.) but you should go read Google Books vs. BISON right now.
"We invest so much effort getting students to use our resources; it is absolutely excruciating to know we are frequently sending them off with nothing, especially when they don't ask for help from librarians."
"The bar has been raised. The maturing Internet and evolving array of Web 2.0 services has turned our customer base into what many have called a “Google Generation.” We can debate that moniker, but, clearly, no one is calling this the “Academic Library Generation.” Our BISON catalog may not be extinct, but it is being hunted down by the competition. As in nature, libraries had best adapt, change quickly, and build on past successes."
Tip O' The Hat to Bernie Sloan for the link.