Want a million bucks, read Atlas Shurgged
A businessman gave $28MM to various colleges with the requirement that they teach a class and include Ayn Rand material.
Of course some of the professors, as they are wont to do, objected. The term academic freedom was tossed about. Some schools even rejected the money.
A million bucks, or allowing students to read Ayn Rand and compare that work with other authors.