The needle in a haystack problem; The Librarian Solution

Seth Godin wrote about his The needle in a haystack problem: " But Google doesn't help with finding experts when the problem is hard to define, or when interactivity is required...No, there isn't an obvious answer. But yes, it's a universal problem. Worth a think when you get a chance."

The answer seemed completely obvious to me!

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It seems obvious to you

It seems obvious to you because you are a librarian. Therein lies part of the problem. The answer should be obvious (or at least more apparent) to everyone else.

Exactly

My point exactly. We need better PR to make this obvious to more people like Seth.

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