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The Oprah touch doesn't just work for traditional books. More than 1 million copies of Suze Orman's "Women & Money" were downloaded after the announcement last week on Winfrey's television show that the e-book edition would be available for free on her Web site, http://www.oprah.com, for a period of 33 hours.
"I believe `Women & Money' is the most important book I've ever written," Orman said in a statement released Saturday by Winfrey. "So this was not about getting people to buy the book, but getting them to read it, and that was the intention behind this offer."