Could Amazon and Audible Rewrite the Rules of Publishing?
Steve Jobs said earlier this month that Amazon’s Kindle e-book reader was dead on arrival, since Americans have largely abandoned reading.
“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”
Now Amazon wants the naysayers like Mr. Jobs to listen up –- literally.
On Thursday it said that it had agreed to buy Audible, the Web’s largest provider of downloadable audiobooks, for $300 million. Amazon isn’t saying much about what it will do with the company, but bringing audiobooks directly to its Web site and to the Kindle is the obvious first step.
What comes after that? (Article continued here.)