Books as naked conversations
If you're not already sick of all the Kindle chatter, Here's One More. John Jantsch says he believes we may see a shift in the way books are actually created, particularly non-fiction books.
If I, as a marketing coach, wanted to add updates and lessons to a book about marketing, I could easily do this through an electronic device that’s always on. Authors could very easily enter into public conversations about their work and how to apply it much like we do now with our blogs and the readers of those blogs.