Critique My LISHost Brochure!

If you happen to be bored and opinionated this afternoon (Well, it's afternoon here at least) have a look at my super fancy LISHost Brochure and let me know what you think. I'm thinking of mailing it out to libraries/librarians as a way to drum up some new business for LISHost. I'd love to hear any ideas you might have.
How does it look? Does it make sense? Did I do a good job "selling" LISHost?

Comments

Hmm...

The brochure looks good. My personal preference is a little more support for some contentions about quality but that might be a longshot with the amount of space you have to work with.Back to catalogering...

since I'm perpetually opinionated...

Who will you be mailing it to? It looks sharp (the front part is perfect) but I honestly don't know half the stuff you mention on the back and I've seen a lot of the other stuff but not really sure how any of it works. You offer a special discount to small libraries but I don't see them knowing what you're product is or maybe feeling scared to find out. Middle sized probably won't know either but they'll feel a little more adventurous.

Re: catalogering??

thanks for the feedback. Size is an issue, but good idea.Now, catalogering? Does that mean you're working these days? Are you still in OZ? We haven't heard from you in ages around here!

I'm also opinionated

Looks good Blake. Make it a self mailer (i.e. make the middle section blank on one side for the address and P.O. indice. I'd also mention LISNews.org cause your reputation precedes you on that/this wonderful site. I'd be happy to give a testimonial to your hosting prowess... Robin

Re:since I'm perpetually opinionated...

"perpetually opinionated" That you are!>>Who will you be mailing it to?I'm not sure. I was thinking first I'd send out at quick and dirty test to small public libraries. I was also thinking of buying a list of name from ALA or ITI, so it would be more library geeks.>>I honestly don't know half the stuff you mention on the backYeah, I was afraid of that. I don't know if it makes sense to put all that in there or not.>>I don't see them knowing what you're product is or maybe feeling scared to find out.Ah, good point. So maybe less techincal, more explanatory or something.Thanks, good ideas.

more personal, information about support

I think one of the advantages of LisHost is that it is a more personal hosting company, that there is this guy Blake that you can contact if you need help. Also I'd add some info about some of the support you do - if you set up a wordpress blog for someone with a new account, for example, that might be a plus for a library wanting to get started blogging if they don't understand what they'd be using a "chrontab" for.

Re:since I'm perpetually opinionated...

>>I honestly don't know half the stuff you mention on the back

Yeah, I was afraid of that. I don't know if it makes sense to put all that in there or not.

I'd cull it down and put it under "Things you don't want know but if there's a geek in your family..."

Re:since I'm perpetually opinionated...

I too agree with Greg a lot of the tech sails right over the head of the newbie user. You might want to define what some of these things are in a little detail on the LISHost page. There are far more librarians that need website handholding than you may realize. 7 times out of ten even I don't know what I'm doing.

Re:I'm also opinionated

Agreed. LISNews is a known name, you also should publish LISHost as a news story in LISnews. Also maybe blurbs from satisfied webfamous librarian customers.

Re: catalogering??

Well, if "SteelersNation" is located in OZ then such would be the case. The champions of the SuperBowl game that just happened in Detroit, though, are home-based only a two hour drive (if you drive like me) away from where my butt is parked. I am outside Pittsburgh pro tempore as an academic cataloger.
  This all disappears on me in May when my contract runs out at semester's end, though. And no, I have nothing lined up following on what I am doing now...

I have no opinions at all...

And if you believe that...

I like it.

The graphic of the person sitting on the books is nice, but I'm not sure it fits with the style of the rest of the brochure. I run into that with web sites I manage. "Well it's a cool graphic, but it doesn't fit with the rest of the site..."

"Library Web Hosting" sounds better than "Librarian Web Hosting"

What's the definition of a Small Public Library?

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