Sridhar Balan in the Financial Express points out that several international publishers feel the readership in India has become more matured and is expanding rapidly. Some Excerpts: "To tap this readership, there has been a virtual revolution in the way books are being retailed in this country. While most of the stores have cafeterias, the concept seems to have further expanded with retailers having tie-ups with Barista and Cafe Coffee Day even in up-country towns." and "At Frankfurt, India made its Guest of Honour presentation for Frankfurt 2006. This was the second time that India had been chosen as the guest country in a span of 20 years, the last being in 1986. In a way, this put the official seal of approval on India's status in the international world of publishing."
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