Business of Books: Future of book publishing in India

Sridhar Balan in the Financial Express points out that several international publishers feel the readership in India has become more matured and is expanding rapidly. Some Excerpts: "To tap this readership, there has been a virtual revolution in the way books are being retailed in this country. While most of the stores have cafeterias, the concept seems to have further expanded with retailers having tie-ups with Barista and Cafe Coffee Day even in up-country towns." and "At Frankfurt, India made its Guest of Honour presentation for Frankfurt 2006. This was the second time that India had been chosen as the guest country in a span of 20 years, the last being in 1986. In a way, this put the official seal of approval on India's status in the international world of publishing."

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