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"Marketers use word of mouth to pop the top on retro beer"
I never thought I'd be trendy again, but the USA Today says I am, so I'm very excited. "Just as young consumers might wear '70s-look sneakers or sip '50s cocktails, many are bellying up to the bar for the beers Grandpa drank â€” maybe a Rheingold, a Leinenkugel's or a Utica Club."
I first tried Leinenkugel's in Columbus a couple years ago and it was some damn fine $4.99 a six pack beer. I've never seen it here in WNY, that is until last week I spotted a 6er @Wegmans, though it's $7.99 here. The article also mentions Yuengling, which has appeared everywhere around here, but tastes like pee. I still have yet to hear anyone talk about Leinenkugel, so I'm acting like a good marketing tool and writing about it here. I had this amazing raspberry wheat beer the other day, if I could just remember what the heck it was I'd give them a plug too. So I sit here writing about & driking "retro beers," brands that might bring to mind old men in ribbed undershirts but are finding new life with the young. Except I'm not young, and it doesn't bring to mind old men in ribbed undershirts, though it does remind me of the beer store on 5th Ave in Columbus.