Four Billion Dollars for Drug Advertising
It's not my imagination. There is more direct-to-consumer prescription drug advertising than ever. Ad Age says, " Food
and Drug Administration is pelting drugmakers with letters warning
that they have run afoul of promotional regulations." They write the FDA's actions are "threatening to tip the $4
billion direct-to-consumer industry into a full-blown crisis." The
FDA has warned nine companies so far in 2005, compared to 12 in 2004
and five in 2003. "DTC ads account for nearly a third of the
advertising on the major broadcast network's nightly news programs,"
This is ridiculous. There's not a doctor I know who wants random patients to call them about prescribing such and such a drug. The drug companies have gone too far.