Libraries woo patrons on the Web

Libraries have long struggled with a stuffy reputation, but on the UW-Madison campus and in some public branches, librarians are taking a decidedly fresh approach to attracting patrons by using social networking sites.

Sites, like Facebook, MySpace and Friendster, are wildly popular among students as a way to connect with friends and socialize online. People can personalize their own Web page with pictures, notes and music, and link to their friends' pages. Fledgling bands have used MySpace to promote their music.

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