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News: The final Harry Potter book by J.K. Rowling will have a record breaking, back-breaking first printing of 12 million copies, Scholastic, Inc., announced.
And, for those who somehow don't know about Potter 7, Scholastic also plans a multimillion-dollar marketing campaign in support of Harry Potter and the Deathly Hallows, which comes out July 21.
The Scholastic campaign is called "There Will Soon Be 7" and will feature a Knight Bus National Tour, stopping at 40 libraries in 10 "major metropolitan areas" and millions of Potter bookmarks, easel backs and tattoos.