Educators Have Sold Out to Pizza Hut, Says Expert
From the AP, "You've read the book, now eat the pizza."
Book It, an incentive program used in 50,000 schools nationwise, reaching 22 million children a year, "epitomizes everything that's wrong with corporate-sponsored programs in school," said Susan Linn, a Harvard psychologist and co-founder of the Campaign for a Commercial-Free Childhood.
Participating teachers set a monthly reading goal for each student; those who meet the goal get a certificate they can redeem at Pizza Hut for a free Personal Pan Pizza. Families often accompany the winners, turning the event into a celebration that can boost business for the restaurant.