A Tale With a Twist - Bookstores Compete for Pretzel Exclusivity


A Chicago company that has sold pretzels in Borders and Barnes & Noble cafes for seven and eight years, respectively, planned to stop selling in Borders, where it has annual sales of $500,000, and sell only in B&N because it wanted "an exclusive bookstore outlet," according to the Chicago Sun-Times .

For contractual reasons, Kim & Scott's Gourmet Pretzels must continue selling in Borders' cafes, run by Seattle's Best Coffee. The company, which wants to strengthen its brand, plans to create special flavors to sell in B&N cafes.