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Anonymous Patron writes "MSNBC.com: Independent bookselling is a business prone to nostalgia it can ill afford. Those booksellers who recognize that location trumps sentiment are the ones opening new places. Ross came to San Francisco; Neal Sofman, a co-owner of A Clean Well Lighted Place, has opened Bookshop West Portal, and Books Inc. will take over the former Clean Well Lighted Place spot in September. Elaine Petrocelli is in negotiations to open a third location of Corte Madera's Book Passage in a Novato development that will include Whole Foods. Chains are not the worst of it"