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Educate Inc., the publicly traded company that tutors thousands of schoolchildren through its Sylvan Learning Centers and sells Hooked on Phonics curricular materials to consumers, recently acquired Reading Rainbow, the PBS children's literacy series that has languished for lack of funding.
Within a year the company plans to give PBS a proposal for revamping the series and making it with a new creative team, said Jinny Goldstein, former PBS senior v.p. of education and recently named v.p. of education and strategy for Educate Products Division.