AOL Coaxes Google to Try Busier Ads


Bad Google News: Users will soon see something they are not used to on the notoriously spare site: advertising with logos and graphics. And the advertisers will not be limited to America Online, whose talks with Google prompted the change in policy, according to two executives close to the companies' negotiations.The executives close to the talks said that at AOL's request, Google would begin to test various forms of graphical ads, and that it would make the same formats available to other advertisers. Google has started to sell graphical ads for placement on other sites; plans to do so on Google itself were accelerated by the AOL talks, an executive involved in the negotiations said.


Is it too much to hope for a general boycott, where enough people refuse to click the graphic ads on Google that the point is made? I know, I know, probably not. Fools click them everywhere else, so why not on Google? So much for Google's mantra of "don't be evil". (Figures that AOHe** was the devil-on-the-shoulder that convinced Google to try this.)

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