Reaching out to seniors

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Check out the publicity campaign that a group of Montana libraries put together to reach out to their senior population! The campaign is called "What's Your Story?" and features two new web sites (here's one) and and two commercial spots.What I especially like about this campaign is the libraries' careful assessment of needs particular to seniors including identity theft and rising energy prices to name a couple. They then address related information needs in the campaign. Smart!

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