What makes librarianship exciting to You?

Topic: 

Someone emailed me a while back to ask for my little contribution to a very cool new librarian oriented web site (you\'ll see an anouncement as soon as they launch).

They asked one simple question:

\"What makes librarianship exciting to You?\"

I\'ll post my answer here sooner or later (whenever I finish it), but I\'d like to hear from the LISNews community (if there is such a thing).....

What makes librarianship exciting to You?

If you have some time to spare, post your ideas below.