You Still Google? That is So Last Week
Jay writes "Mary Ellen Bates wrote an interesting and useful analysis of Google search engine in Red Nova News (September 5th, 2005). She also provides some tips for the information professionals on different ways in which more advanced search features available in any search engines can be shown to their users.
"Because many of our clients use only Google, they are actually being left behind in terms of search technology. Google is dumb: it places so much trust on its relevance ranking in its presentation of search results as a simple list of Web sites. Users don't have access to suggestions of alternate concepts or terms or all the tools that other search engines provide. Our clients are placing too much reliance on the first ten results they get from what they consider to be the best search engine out there. It reminds me of what happened when we Baby Boomers, raised on Chef Boy-Ar-Dee Beefaroni and Jell-O corned beef salad loaf, finally encountered- you know-real food. "Wow, you mean we can fix food that has real taste and texture?""
Read the full article at: