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Salt Lake Tribune - Business asks How do you market something that's already so popular it doesn't need marketing? Answer: any way you want.
Or any way she wants, in the case of J.K. Rowling, whose sixth Harry Potter novel is due out next month. After just seven years, the Harry series is on the short list of the greatest literary phenomena of all time, and shows no signs of flagging: In the U.S. alone, there are now roughly 103 million hardcover and paperback copies in print of the first five Harry Potter titles. Readers eager to buy the Half-Blood Prince have already pushed the book to the top-selling position on Amazon.com Inc.'s Web site and on Barnes And Noble Inc.'s retail Web site.