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News Of The Obvious. Web logs, or blogs, may be a powerful new force in U.S. politics but they have not displaced traditional media in terms of information and influence, a study revealed on Monday.
Charting the discussion of issues during the 2004 presidential campaign, the study by the Pew Internet & American Life Project and consultants BuzzMetrics found political blogs -- online opinion and information sites -- played a similar, but not greater role, as did the mainstream media and the candidates' campaigns in creating "buzz."