Frenzy Begins Over Cookie Alternative
Blake writes "Frenzy Begins Over Cookie Alternative
While the marketers salivate:
"In fact, the Flash cookie can store a much wider range of information in a user's browser than the traditional cookie, according to John Quarto-vonTivadar, CTO of Future Now Inc. and co-chair of the Web Analytics Association's technology committee.
"SO's can store many orders of magnitude more information than a cookie can and are also not affected by browser settings but by the Flash player settings," said Quarto-vonTivadar. "
Macromedia seems to be on our side ...
"The company has issued a statement advising Web users on how to disable the automatic placement of SOs on their machines."
Read more in the full article