Nation’s presidential libraries struggling to draw visitors

search-engines-web.com shares An Associated Press Piece on presidential libraries. With Americans spending less time visiting such museums across the country, Walch and the directors of the nation’s other presidential libraries say they are marketing themselves more aggressively than ever.
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“I’ve had easier sells,� said David Collins, a University of Iowa marketing instructor who helped develop a plan to boost the number of visitors at the library. “The problem is getting people here. Part of that problem is that everybody is looking for the ‘wow’ factor now.�

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