search-engines-web.com shares An Associated Press Piece on presidential libraries. With Americans spending less time visiting such museums across the country, Walch and the directors of the nationâ€™s other presidential libraries say they are marketing themselves more aggressively than ever.
â€œIâ€™ve had easier sells,â€? said David Collins, a University of Iowa marketing instructor who helped develop a plan to boost the number of visitors at the library. â€œThe problem is getting people here. Part of that problem is that everybody is looking for the â€˜wowâ€™ factor now.â€?