Promoting the Unpopular

Here\'s a nice Electronic Poster Session by Beverly Murphy, Julie VanDyke, and Derrick Vines from Duke University Medical Center. They made the move from Free Printing to Pay Printing in the library, and set this up to share their experiences.

\"A task force brainstormed for ways to positively market this transition, focusing specifically on the benefits of the new service. Formulating a slogan that could be adopted to different formats, marketing the implementation as an event, and identifying channels of publicity, were the primary challenges that needed to be addressed. Superb planning allowed us to meet these challenges, and since this service has been implemented, the complaints have been few. This learning experience has further equipped us with the tools necessary to promote future projects, especially those which may be of an unpopular nature.\"

Learning from others experiences!

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